A competent SEO Consultant asks the right probing questions
SEO Consultants are able to identify what are the shortfalls of your business.
Simply being able to rank your website on the first page of your business is not enough.
Competent SEO Consultants will take one step further to identify how are your products and services being positioned on your website. By taking it one step further to identify the competitors of your industry, you’ll be able to perform a simple SWOT Analysis.
A SWOT Analysis determines the Strengths , Threats , Opportunities and Threats of your business.
This gives clarity to the business owner what they should focus on their business to ensure they have more market share in their industry.
A competent SEO Consultant does intensive keyword research prior to your kickstarting your SEO campaign
Good SEO Consultants will perform intensive keyword research to rank you on the first page of Google. Being able to perform keyword research will identify what are the most highly searched keywords on the Google Search Engine.
Following that, SEO Consultants will ensure that your web pages are optimized to rank for these keywords.
Good SEO Consultants are able to rank you for short tail keywords while the average SEO Consultants may only be able to rank you for long tail keywords.
Often times, short tail keywords are more competitive as they are more highly searched in the Google Search Engine. Long tail keywords are way easier to rank for due to low search volume.
Good SEO Consultants rank their own websites to prove themselves
SEO Consultants that are able to rank for competitive SEO Keywords are what differentiates an average SEO Consultant with a competent SEO Consultant.
If an SEO consultant is truly as good as he or she claims to be, then surely he or she should be found online using the Google Search Engine for keywords like “SEO Services Singapore“, or “SEO Singapore”, which are extremely competitive search terms.
On the other hand, if these consultants cannot even rank their own pages, what makes you think they can rank you for your own page?
Good SEO Consultants have testimonials from other clients to back their claims
Good SEO Consultants would have testimonials to prove that other clients of theirs have benefited from their service.
For instance, they have a portfolio of sites to show you that they have successfully ranked for competitive keywords across a range of industries.
Competent SEO Consultants should also have good testimonials and reviews from other clients. These clients should give positive reviews about their SEO Account Managers.
If other clients are already giving negative reviews about them, they are likely not offering that great of service after all.
Good SEO Consultants understands conversion rate optimization
A good SEO Consultant is able to identify how to better optimize one’s website to convert.
Several elements such as call-to-action buttons, floating widgets, landing pages, social proofs and Facebook Re-targeting are just several aspects of being able to convert better.
By being able to re-target on visitors who have come across your website before using Facebook Advertisements, you have a higher chance of being able to convert a lead to a client.
Good SEO Consultants perform a thorough SEO technical audit for clients
Before hiring an SEO Consultant, they should be able to perform an SEO audit for your website.
They will go through ranking factors such as the On Page SEO elements which includes:
Secured Socket Layer Certificate
Appropriate heading tags
Optimizing for user’s search intent
Good SEO Consultants will also point out Off Page SEO elements such as:
Consistent Name, Address and Phone Number throughout the web
Number of Referring Domains to your site
What you can expect from an SEO Consultant
After hiring an SEO Consultant, they should be in constant communication while managing your SEO campaigns.
It is an indicator of how the SEO consultant manages your accounts. They should give you reports such as ranking updates, links being built, traffic volume increase reports and content that has been added to your website.
These could usually come in the form of a PDF report that contains all the work being performed on your website.
In other cases, SEO Consultants use project management software such as Basecamp and Trello Boards.
Cost of hiring an SEO Consultant
Hiring an SEO Consultant in Singapore can range anywhere between $1000 a month all the way to $5000 a month.
The reason for such a huge price deviation is because of the difference in scope of work. It all depends on the industry you are in. If you are attempting to rank for a competitive keyword, the scope of work is larger and the time being spent on your account would be greater.
If you are ranking for a less competitive keyword, the scope would be lower and the time spent on your account is lower as well.
That explains the huge price deviation.
Before hiring an SEO consultant, it is highly recommended that you do your due diligence and background checks of the companies they are representing.
Compare between the packages and pricing all the companies are offering before intending to hire one.
We wish you all the best for your digital marketing campaigns!
Talk to an SEO consultant in Singapore now!
Jim Ng is an SEO Consultant in Singapore that handles digital marketing campaigns for clients.
Unlike any other companies in Singapore, weare the only company that offers a free keyword ranking to demonstrate our ability to rank your pages, before embarking on an SEO Campaign.
These are our own results for our own website’s SEO rankings. It may not be the best as we have been around for less than 6 months, but we are en route to achieving number 1 for all competitive SEO terms.
Callum serves as the technical director of First Page Digital. As the brains behind the technical aspects of SEO for the company, Callum’s expertise in SEO dates back to 10 years ago. Having started his SEO journey as a teenager, he has clocked more than 10 years of expertise in SEO.
While having ranked on the first page for extremely competitive terms like “Singapore SEO“, “SEO Singapore” and “Singapore SEO Services“, Callum is arguably one of the most knowledgable and respected SEO experts in Singapore.
Tom started his journey with Media One Marketing in March 2016. Having a strong background in marketing and sales, he has held many leadership positions in well-established companies such as Singapore Press Holdings and Thomson Reuters. While holding these leadership positions, he has successfully brought in more than millions worth of profits for these companies.
Tom now assembles the best possible team members for his SEO agency and has an impeccable eye for hiring the best talent to scale his SEO agency.
Alan Koh, Principal Consultant, Impossible Marketing
Alan is the living epitome of showing how he turned “IMPOSSIBLE” to “I M Possible”. Having ranked #1 for extremely competitive terms such as “SEO Singapore“, “Singapore SEO” and “SEO Services Singapore“, Alan’s roots in SEO dates way back before 2012.
Being a former banker, Alan’s entrepreneurial spirit earned him the Spirit Of Enterprise award back in 2016. Having served many clients such as Singtel, SIM, and NTU, Alan is one that walks the talk and doesn’t just simply claim he is an SEO expert.
Having founded his digital marketing agency in 2014, Jon is one that proves that he places his clients’ needs as his number one priority. He actively engages in a deep understanding of his clients’ needs before implementing holistic digital marketing solutions.
One that never fails to produce great content writing, Novatise has served many notable SMEs such as Red White Mobile, ISO Home Care, and Hot Tomato.
Address: No.7 Mandai Link , Mandai Connection #03-10, Singapore 728653
Initially starting off as a freelance Facebook Advertiser, Amin has now grown and scaled his digital marketing agency, Glass Box Marketing Consultancy to serve their SEO needs.
One that started off his career as a young entrepreneur, Amin has an entrepreneurial drive that understands managing his clients’ accounts well. He believes in only working with clients he can help, rather than serving any client that walks through his door.
With more than a decade of experience in Digital Marketing, Nate has a deep understanding of SEO. With more than $3,700 monthly worth of Paid Ads Traffic received on his agency website, www.asknatewang.com, Nate shows that he has deep expertise and backs his claims of being an expert in digital marketing by serving multiple clients such as American Express, Yahoo, Starhub, and Genting.
Address: 1003 Bukit Merah Central, #07-11 Inno centre, Singapore 159836
While not being only academically inclined by graduating with 1st class honors from Nanyang Technological University, Ted has gone on to show that his entrepreneurial drive and creativity has taken his marketing expertise to huge echelons. Having grown his digital agency by leaps and bounds, Ted regularly films insightful marketing videos and shares them on his agency’s Facebook page, along with his LinkedIn profile.
Besides working with governmental agencies such as ACRA and Ministry Of Manpower, Ted serves many SMEs in Singapore such as PSBAcademy and Dian Xiao Er.
Latiff is one that backs his claims as an SEO Ninja with rankings. While ranking on the first page of Google for terms like “SEO Singapore”, “SEO Expert Singapore” and many more, Latiff practices SEO Strategies that work by building content on his clients’ sites.
Few of his many clients include EZB Pte Ltd and Dream Wedding Singapore. He has gone on to successfully ranked them on the 1st page of Google for keywords relating to their businesses.
Joei Huang, Founder and Lead Strategist, SEO With Joei
Address: #02-01 One Fullerton, 1 Fullerton Rd, 049213
Joei currently ranks on the first page of Google for the keyword “Singapore SEO Consultant”. He regularly blogs on his site https://seo.joei.sg and discusses Google algorithms that affect ranking on Google.
With an analytical and innovative mind, Joei now serves clients from his fancy office at #02-01 One Fullerton, 1 Fullerton Rd, 049213, Singapore. You can reach him at 6408 3885.
The Co-Founder of OOM, a multiple award-winning agency that has served more than 900 clients is no stranger to SEO. With more than 13 years of experience in digital marketing and SEO, Ian manages his agency that has more than 35 Employees.
While being able to assemble the greatest team of internet marketers, Ian doesn’t shy away from being outspoken, while being an “introvert-extrovert”.
An internet marketer that obtained his passion for digital marketing through watching YouTube videos, Jim started Swift Turn Marketing with only one goal.
To be a premier business consultant for companies that want to take their businesses to the next level. Having developed his SEO Expertise from attending SEO courses, Jim holds 1st to 2nd-page positions for keywords such as “SEO Expert Singapore“, “Facebook Advertising Singapore“, “SEO Johor Bahru” and “SEO Packages Singapore”.
As someone that believes in life long education, he believes that self-education is way more important than formal education.
Before engaging an SEO company to engage in your services, be sure to check out all the aforementioned SEO experts. Perform a comparison between all the packages that are being offered before deciding who to work with.
Let an SEO Expert explain to you what Search Engine Optimization is about
Search Engine Optimization (SEO) refers to being able to rank on the first page of Google without having to pay a single cent. It is the opposite of advertising, meaning that you do not have to spend a single marketing dollar to appear on the Google Search Engine Results Pages.
An example is to be able to rank for keywords like “Singapore SEO”. The monthly search volume is at around 1,400. An SEO Expert would be able to rank for competitive keywords like these.
The following is a guideline on how you should select a Singapore SEO expert to help you rank your pages on Google.
An SEO Expert knows how Google search algorithms work
SEO experts should have no trouble pointing out what works in order to appear on the top of Search Engines, and what doesn’t.
Several examples of these include:
Title Tags: Title tags are what appear when users search on the Google Search Engine. They are essentially what the user first come across once they perform a search. A good guideline is that title tags should not exceed 65 characters. There cannot be duplicate title tags across your website.
Heading Tags: Heading tags are in the form of <h1>,<h2> and so forth. They in the form of HTML codes. Each page should only have one <h1> tag and they can have as many other heading tags. However, one key thing to note is that the heading tags should be arranged in a neat manner, such as transitioned from <h1> to <h2>, and not from <h1> to <h3>. You should never rely on heading tags to adjust the font size of the text. Google reads heading tags to semantically understand the content of a web page.
Latent Semantic Indexing: The content on your web page should include many synonyms of the keyword they would like to rank for. For example, “Singapore SEO” and “SEO Services Singapore” are synonyms, and they mean nearly the same thing. The users’ search intent behind searching for the keywords are the same.
Optimizing for search intent:It is extremely important to understand that you should be writing content based on a user’s search intent. The Google Search Engine algorithms are designed to rank pages which match a user’s search intent. Therefore, always try to understand the reason behind a person’s Google search before crafting out relevant content.
An SEO Expert walks the talk by ranking their own pages
Many SEO Experts claim that they are good at SEO. You should ask them to show you results for their own pages. If they are unable to rank their own pages for competitive keywords, what makes you think they can do it for you?
For instance, Ruan Marinho from Develomark is able to rank his own agency’s website. He currently ranks #1 for competitive terms like New York SEO. Besides that, he also ranks on the first page for “Ubersuggest”.
An SEO expert knows how to do keyword research related to Singapore
Keyword research is extremely important in order to ensure the success of SEO campaigns.
You can easily do that by ensuring that there are high search volumes for the keywords that businesses are targetting. For instance, “custom t-shirt singapore” has a search volume of 480 monthly, whereas “instant t shirt printing singapore” only has 240 monthly searches.
An SEO Expert has deep understanding of On Page SEO and Off Page SEO
On Page and Off Page are two very critical components of SEO.
It is crucial for you to understand these two terms to rank on Google.
On Page SEO refers to anything within the control of your websites, such as content writing, internal linking structure, URL structure, title tags, heading tags and secured socket layer certificate.
Off Page SEO refers to anything outside the control of your websites, such as backlinks, social signals, press releases and reputation management.
SEO Consultants should gear towards helping their clients build top quality content on their web pages before moving towards Off Page SEO components.
An SEO expert knows the difference between Black Hat and White Hat SEO
Black Hat SEO is often frowned upon because it is unethical. Many SEO Consultants employ this technique to help bring results for their clients. However, if discovered by Google, it could result in serious consequences. In some cases, Google may even take down the website from the Search Engine Results Pages.
Some examples of black hat SEO include buying high authority domain backlinks and using invisible text to include keywords into your web page.
White Hat SEO is the natural means of performing SEO. They are ethical and abide by Google’s Search Engine guidelines.
An SEO Expert Explains The 3 Biggest Reasons Why You Should Outsource Your SEO
Economies Of Scale
By engaging an SEO expert as a service provider, you no longer have to keep tabs on hiring an in-house SEO Specialist and pay them a salary each month.
It’s not cheap to hire staffs in Singapore, especially an experienced SEO marketer.
By engaging a marketing agency or an SEO Consultant to work on your projects, you will save yourself thousands of dollars, while being able to leverage on the expertise of a professional SEO agency.
Let’s make a comparison.
Hiring a staff usually costs between $3000 to $6000 monthly, depending on their experience and competence.
Working with an SEO agency usually costs between $1000 to $3000 monthly, depending on the scope of the project.
Wouldn’t you agree that it’s cheaper to engage an SEO agency to manage your projects?
Higher Return On Investment
As a result of lower costs, you’ll be able to obtain a higher return on investment.
Take for instance, your investment in a SEO project is merely $1000, but you’re able to obtain $5000 in return on investment due to a surge in website traffic conversions. Your return on investment is effectively $4000.
On the other hand, your investment in hiring an in-house SEO Specialist is $3000, but you’re able to obtain only $5000 in return on investments with growth in website traffic. Your return on investment is only $2000.
Wouldn’t you agree that hiring an SEO Agency scales better as compared to hiring an in-house SEO Specialist?
When choosing an SEO agency in Singapore, you should always find someone trustworthy. You can check the credentials of the SEO expert, such as clients’ testimonials, website rankings, and company background.
This will reduce disappointment and having to switch to another SEO agency when the consultant you hire is unable to bring you any results.
Jim Ng – The SEO Expert in Singapore
The founder of Swift Turn Marketing, Jim Ng has ranked for several keywords on the #1 position of Google Search Engine Results Pages.
You can do this very easily by simply searching for “Google Search Console” on Google.
Click on Start Now to go to the dashboard
The next step is really easy. Just click on Start Now.
Setup your Google Search Console
If you have not set up your Google Search Console, do it now. For more information on how you can set up Google Search Console, you can check out this article written by Google. How to Setup Google Search Console.
Go to the old version
I am not entirely sure why Google designed in this way, but you have to click on go to the old version if you want to fetch and render your pages. I may be wrong.
Go ahead and click on “Go To The Old Version”.
Click on Fetch As Google
Under the toolbar that is shown on the left hand side of the screen, click on “Fetch As Google”.
Enter the URL of the page you would like to rank
Now you can enter the URL of the page you would like to rank. Be sure to include the front slash as well. This is because in Google’s eyes, they view pages with and without a front slash as different pages.
If you do not include the front slash, Google will simply automatically redirect the pages.
So just do it.
Once you’ve entered the URL, click on “Fetch And Render”.
Click on request indexing once the fetching and rendering has been done
Now you can request for indexing. Once you do that, your page should be visible on the Google Search Engine.
Click on request indexing once the fetching and rendering has been done
Just follow the instructions and click on I’m not a robot. Select “Crawl only this URL” and click on Go.
Voila, you are #1 for the Google Search Term you want to rank for
Obviously, this is only extended to non competitive keywords. If you are trying to rank for competitive keywords, you need a lot more than just content and indexing on the Google Search Console to do that.
You may need to have some authority on your website. That may include some Off Page SEO besides the On Page SEO that you have done.
In this case, “Bukit Gombak SEO” is not a competitive keyword. That is way I am ranking #1 for this keyword.
If this article has helped you, be sure to give it a 5 Star Rating or share it with any of your friends. Cheers.
No worries, I’ve made a nice step-by-step video for you. If you can’t even follow the video shown at the top of this post, which goes step-by-step, then I can’t help you. I’m joking. If you have any queries, feel free to contact me via email at [email protected]