SEO Services For Lawyers
On Page SEO
Prior to performing any time of Search Engine Optimization (SEO) for your website, it is critical to perform an SEO audit for your site. This refers to On Page SEO, content directly under your control.
By doing so, it will give us a better understanding of how to beat your competitors.
An SEO Audit usually involves the studying of where your website currently stands in terms of the following factors:
Content On Site
It is critical that your site has relevant content to what keywords you want to rank for. We need to study closely what content is currently on your site.
Internal Linking Structure
A good internal linking structure is critical to ensure that the links being passed on your site stays on your site. This creates high relevancy for your website to rank higher on Google.
Secured Socket Layer Certificate
Since 2014, Google has announced that a Secured Socket Layer Certificate (SSL) is important and is regarded as a ranking factor. We need to ensure that you have an SSL installed on your website.
Having a proper title tag is critical to send Google signals to what your website is about. That being said, you do not want to simply stuff the keyword in the Title Tag of the web page. According to Neil Patel, keyword stuffing can really damage your rankings. You want to avoid that.
Having a good URL structure is important to rank on Google. Usually, a good URL Structure will exclude any arbitrary numbers.
For instance, if I were to Google for law firm SEO, the results on page 2 look like this:
This is bad!
Whereas on Page 1, it looks like that:
This is good!
As you can see, the second URL does not have any random numbers in the URL structure.
Meta Description is simply the content that Google searchers read before they click on your web page.
In order to ensure that you have a higher click-through rate, in turn resulting in a higher ranking, you want to make sure you have a well-written Meta Description.
Off Page SEO
Topic Relevant Back-links
Off-Page SEO refers to building relevant links for your website. This will increase your rankings on Google.
Having back-links are important, but not just any type of back-links. You want topic relevant back-links. This means the website that points to your site must be relevant to your site.
Quality is always better than quantity.
Once we have done an audit of your website, we can now proceed to craft a battle plan to outrank your fellow law firm competitors.
This begins with researching for keywords to rank for. For instance, some law firms specialize in divorce and family matters.
Other law firms specialize in criminal law and workman compensation. Thus, as a professional SEO agency, we have to research on the keywords to rank for.
According to Brian Dean, it is important to find long tail keywords to rank for, which will drastically increase your website traffic.
On Page SEO – Creating Relevant Content
Once we have mapped out the keywords we want to rank for, we can start crafting content for your website to rank.
This step involves our specialized SEO copywriters to create the content required. By crafting relevant content, your page will have higher relevancy to what users are searching for. This will ensure you have higher rankings on Google.
Off Page SEO – Building Authority Links
Google My Business SEO
To ensure you rank higher on the maps so that locals can find you, we have to optimize your Google My Business by uploading more photos to your Google My Business Profile.
This creates authority and trust to Google that you are a legitimate law firm. Thus, it is important to manage your Google My Business listing well.
Want to work with the #1 Ranking SEO Expert in Singapore?
Based in Singapore, Jim Ng performs SEO for lawyers to increase the amount of inbound clients.
Gone are the days to perform cold calls or relying on referrals to survive. With inbound marketing, you will receive hot piping leads who require your lawyer services.
Get a free SEO Consultation worth $297
For a limited time only, we are offering a free SEO Consultation to serious lawyers who want to take their business to the next level.
Click on the button below if you are serious in getting more clients.
Accelerating Your Return On Investment with a Lawyer SEO Expert
Getting Legal Leads
After performing SEO on your site, in bound leads will start coming in. This is where we can install a Facebook Pixel through our Facebook Advertising service, to capture the lead.
I’ll explain in the Social Media section why this is important.
Pay Per Click Cost For Lawyers
While waiting for the SEO results to kick in, we can run your SEO campaign in conjunction with Pay Per Click Advertisements, this will ensure the domination of real estate in the search engines.
Using Social Media To Re-target To Potential Clients
Remember how I spoke about Facebook Pixel? Using this method, you’re able to re-target advertisements to leads who have previously viewed your website. Those who have yet to convert now has an additional chance to view your advertisement.
Instead of advertising to a cold lead, you’re advertising to a warm lead, resulting in a higher conversion rate.
Does Every Law Firm Need An SEO Agency?
Do you need more clients?
First of all, you need to ask whether you want more sales. If you need more clients coming to your doorstep, then yes, you definitely need to perform SEO.
If you are struggling to manage the existing clients, and don’t require more clients, then no, you don’t need SEO.
Are the lawyers trained in performing SEO?
If the lawyers are trained in performing SEO for their own website, then you likely don’t need an SEO agency.
That being said, across our experience, lawyers are not well-versed in SEO matters.
Therefore, it is highly recommended that you outsource your marketing activities to a professional SEO agency.
The proprietary law firm SEO Process
Our SEO Process is spearheaded by SEO Expert Jim Ng. We will perform an analysis of competitors according to our keyword research. From there, it will give us a better picture of how to defeat your competitors.
Internal Linking Structure
A good linking structure keeps the relevancy flowing back to your site. In turn, this allows your page to rank higher on Google.
Optimizing Content On Page
We touch-up any content on your website that requires optimization. For instance, we will optimize your Title Tags and Meta Description along with the URL Structure.
Claim Business Directory Listings
This improves the trustworthiness and authority of your company.
Track Website Visits using Google Analytics and Search Console
During our SEO campaign, we will use Google Analytics and Google Search Console to track the progress. User-based metrics such as bounce rate and most visited pages will give us a better idea what pages we should work harder on.
Monitor And Adjust Accordingly
As a trusted and professional SEO agency, we ensure our SEO Specialists monitor your campaign and make the necessary adjustments to outrank your competitors.