What is Facebook Advertising?
A digital marketing strategy to convert more leads and sales
Facebook advertising is meant to bring in more leads and sales for your business. It allows you to track your advertising and control your advertising spend. You can market your products and services on the most popular social media platform in the world, Facebook.
Facebook Ads Examples
Want to see some successful Facebook Advertisements? Take a look at some of them here.
How much does advertising on Facebook cost?
The cost of advertising on Facebook
It largely depends on which industry you are in. If you are in a competitive space and selling higher ticket products, obviously the cost of Facebook advertising will be higher.
Examples include the insurance and real estate industry. Cost per clicks (CPC) could go up to as high as $50.
As it is so difficult to obtain a single click in competitive spaces such as the insurance and real estate industry, be prepared to spend more on Facebook.
That being said, you can easily control how much you spend on Facebook by adjusting your budget.
Is it worth it to advertise on Facebook?
For sure. One easy way to determine that is to calculate your Return On Investment (ROI) on ad spend.
Imagine this. For every $1 that you spend on Facebook, you’re able to obtain back $5 in return. Take a look at the picture seen below.
How much to spend on Facebook Ads?
It largely depends on the industry. Obviously, if you want to grow and scale your business, you should spend as much as you are able to afford.
The last thing you want is to have a huge amount of leads but not being able to fulfill the orders. Therefore, be sure to turn off the advertisements if you have more leads than you can handle.
How does one effectively advertise on Facebook?
How can I advertise on Facebook?
It’s simple. All you have to do is logon to https://business.facebook.com.
Once you’re there, click on “create an account”.
From there, you can simply start crafting Facebook Advertisements.
The only challenge is there is a lot of science behind crafting a Facebook Advertisement.
These are some of the following demographics that you can adjust before allowing the advertisements to appear on the news feed of your audience:
Firstly, the age of the audience.
Secondly, the occupation of the audience.
Thirdly, the income level of the audience.
Fourthly, the location of the audience.
Fifth, the likes and dislikes of the audience
Lastly, the buying behavior of the audience.
As there is a huge science behind crafting Facebook Advertisements, we highly recommend you consult a professional Facebook Advertising Agency before you proceed with your Facebook Advertising Campaign.
What are some effective Facebook Advertising Strategies?
Capture Facebook Pixel on your website
Facebook Pixel is a technique to track visitors to your website. From there, you’re able to allow your advertisements to appear specifically on their Facebook Feeds whenever they use Facebook.
It is a lot easier for you to convert someone who has been to your website, as opposed to converting someone who has not even heard of your brand name before.
It is crucial for you to use Facebook Pixel to capture website visitors to your website. Be sure to check out the Official Facebook Pixel on Facebook.
Otherwise, you can simply approach our friendly digital marketing consultant to do that for you.
Use Facebook Re-targeting techniques
Be sure to re-target your ads to people who have seen your advertisements before. As opposed to showing your ads to a fresh audience, re-targeting your ads to someone who has seen your ad the first time brings about a higher conversion rate.
Offer value first before trying to sell
Most Facebook Advertisers make the big mistake of trying to sell something right off the bat.
One thing you need to understand is this, people on Facebook are there to socially interact. They’re not shopping for anything in particular.
It makes a lot more sense if you’re offering some value in advance, such as a free audio-book or a free product sample before you try to sell them something.
Considering that you’re targeting a fresh group of audience who has not even heard of your brand before, it only makes sense that you offer something of value in advance first, before trying to sell them stuff.
Collect emails and build an email list
Another strategy you can inject in your Facebook Ads is to capture an email and build an email list. From there, you can email that list weekly to up-sell or cross-sell products and services by using email marketing software such as Market Hero and MailChimp.