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SkillsFuture Certified
Search Engine Optimization (SEO) Course

Rank Your Webpage #1 On Google 

SEO Courses And Connection Picture

The Course is Accredited By SkillsFuture

Course Code: CRS-N-0044309

Course Duration

1 Day
9 am to 6 pm
(1 Hour Lunch Break)

Live Course Is Held At

42 Mactaggart Road, #04-02,
Singapore 368086
(6 mins walk from Tai Seng MRT)

Course Fee

$298
(Without SkillsFuture Credit)

$0

(With SkillsFuture Credit)

Course Outline and Structure

Module 1 : An Introduction to SEO

Module 2 : Keywords Research Tools and Strategies

  • Using Google Keyword Planner
  • Installing Plugins To Help You In Keyword Research
  • Long Tail Keywords vs Short Tail Keywords
  • Selecting Effective Keywords
  • Using Ahrefs and Ubersuggest

Module 3 : Buying a domain name and web hosting

  • Selecting a Good Domain Name
  • Google Sandbox and How To Avoid It
  • Expiring Domains vs Expired Domains
  • Using Domain Research Tools
  • Selecting An Effective Web Host
  • Using the cPanel

Chapter 4 : Content Management Systems and WordPress

  • WordPress vs Wix
  • Setting Up WordPress For Your Website
  • Using Of Visual Builders

Chapter 5 : Must Have Plugins For Your Site

  • Plugins to optimize your page speed
  • Ensuring your site is secure with a Secured Socket Layer Certificate
  • Using YoastSEO to optimize your site

Chapter 6 : On Page SEO - Writing Effective Content

  • Creating a URL Structure
  • Optimizing your Title Tags and Meta Description
  • Structuring your Heading Tags
  • Performing Copywriting For Your Site to Rank
  • Crafting an Effective Internal Linking Structure

Chapter 7 : Off Page SEO - Building Links and Authority

  • Buying Links vs Building Links
  • Guest Post Outreach
  • Scaling Your Link Building Strategy
  • Ideal Anchor Text Portfolio

Chapter 8 : Google Search Console and Google Analytics

  • Indexing Your Pages
  • Submitting your XML Sitemap
  • Using Google Analytics
  • Identifying Trends in Web Traffic

Who Is This Course For?

Marketing Professionals

Experienced Marketing Professionals can use this course to improve their ability to market. As search engine optimization allows marketers to drive traffic to their websites, it allows them to be more competent and employable in the marketplace.

Web Developers

Developers often create beautiful websites for their company or clients. Unfortunately, developing a website and being able to rank it on Google are two separate matters. This course allows web developers to have an edge over other developers.

Entrepreneurs

This course allows anyone in Singapore to use SEO as a skill set to start a digital marketing agency to start selling SEO services. In any case, you can use SEO to your advantage to rank your own business’s website too.

Business Owners

Existing business owners who own a website can use this course to perform SEO on their own website, so as to rank it #1 on Google. This usually leads to more sales and more leads pouring in.

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Content Writers

Copywriters that writes copy on a website will be taught skill sets on how to improve the ability to be able to drive traffic to their website through SEO. This ensures that the business can leverage on both free traffic through SEO, and paid traffic through advertisements.

Trainer

Jim Ng

Digital Marketing Specialist

Prior to working at a top digital marketing agency in Singapore, Jim was frustrated with manually prospecting for leads as an insurance salesperson. That experience gave Jim an immense passion to develop a robust process to generate leads for inbound marketing.

He immediately fell in love with SEO and realized how powerful a user with a search intent to buy will benefit companies and businesses to prosper with sales. Jim has been mentored by notable SEO experts like Ruan Marinho, who have ranked on the first page of Google for competitive keywords like “Ubersuggest” and #1 for “New York SEO”.

Jim has deep technical SEO skills and walks the talk by performing SEO for Swift Turn Marketing’s site. This includes skipping the dreaded Google sandbox and he currently ranks on page #1 for terms like “SEO Expert Singapore”, for a domain with an age of less than 5 months.

Why Learn At Swift Turn Marketing?

95% Hands On!

The course is mostly hands on as you will be performing SEO over the shoulder as our trainer guides you along. 

This ensures an optimal learning process as the best way for students to learn is to execute first hand.

We Walk The Talk

We’ve ranked on the first page for several competitive terms like “SEO Expert Singapore”, “Facebook Advertising Singapore” and “SEO Packages Singapore”.

Would your rather learn from someone who claims they know all the theories of SEO but has yet to ranked any pages of their own, or someone who has actually ranked pages on the first page of Google?

No Cash Required

As the course is being subsidized by SkillsFuture, you need not fork out a single cent to attend the course!

Each Singaporean above the age of 25 years old can use their SkillsFuture credit to pay for the course!

Facebook Group Support

After attending the course, you’ll have full access to a Facebook Group that renders help.

Join a community of people that are happy to assist you with your SEO. Our trainers are in the group to answer your questions as well!

Implementable Strategies

After attending the course, you’ll be able to execute the strategies taught in the course immediately.

This ensures that you are working towards ranking on the first page of Google to take your business to the next level.

Updated Course Content

Our trainer is updated with the current trends and algorithms of Google.

By staying abreast of the latest digital marketing trends, you can ensure our content is up to date to ensure you can rank your website well.

Sign Up For The Course Now 

Frequently Asked Questions

What exactly is SEO?

Search Engine Optimization is a process allowing you to rank your webpages on Google.

Unlike traditional advertising where you are charged for each time someone click on your advertisement, Search Engine Optimization (SEO) allows you to rank on the 1st page of Google at no cost.

You can choose to perform SEO on your own, or you can engage a professional SEO agency to perform it on your behalf.

This course allows you to learn the science behind SEO and how one should go about doing it.

Why is SEO important?

Having a website alone doesn’t help you scale and grow your business. You need SEO to start driving traffic to your website, in order to start converting potential leads into clients.

Ranking #1 on Google allows you to do that. 

Why should I learn from you?

We have tested and proven results in ranking #1 and on the first page for certain keywords. Many SEO Consultants claim they know a lot about SEO and the theories of SEO. 

When questioned what sites have they ranked, they are unable to provide any rankings to show for.

Would you want to learn from someone who have tested and proven rankings, or someone who claims they are good at what they do?

Do I have to fork out any of my own money if I were to use my SkillsFuture credit?

No. If you are above the age of 25 years old, you’re eligible to use your SkillsFuture credit for the purpose of attending this course.

Can you guarantee that I will be on the first page of Google after attending the course?

If you were to follow the strategies and tactics taught in the course, there is a high chance that you’ll be able to rank on the first page of Google for your website.

That being said, you need to be aware that there are Google algorithm updates from time to time, which may affect your rankings.

I have no time to perform SEO. Should I still attend this course?

You can attend this course to understand how the mechanics of SEO work. From there, you can choose to outsource your SEO work. You can compare the prices of SEO packages being offered by multiple companies. From there, if you find a SEO package that you are comfortable with, you can choose to engage that SEO company of your choice.

Ultimately, this course will still give you an idea of how SEO works and what kind of work your preferred SEO companies are performing for your website. 

Is this course only available on Saturdays?

Our trainers are digital marketers who work at digital marketing agencies during the weekdays. As a result, you have access to knowledge from digital marketing experts in the industry.

Thus, our trainers are only able to cater for training slots on Saturdays.

Can you give me an idea of what I will be learning?

Sure. You can access the YouTube channel of our trainer here.

He gives tips on SEO tips and tricks along with a guide to SEO in the form of videos.