Let an SEO Expert explain to you what Search Engine Optimization is about
Search Engine Optimization (SEO) refers to being able to rank on the first page of Google without having to pay a single cent. It is the opposite of advertising, meaning that you do not have to spend a single marketing dollar to appear on the Google Search Engine Results Pages.
An example is to be able to rank for keywords like “Singapore SEO”. The monthly search volume is at around 1,400. An SEO Expert would be able to rank for competitive keywords like these.
The following is a guideline on how you should select a Singapore SEO expert to help you rank your pages on Google.
An SEO Expert knows how Google search algorithms work
SEO experts should have no trouble pointing out what works in order to appear on the top of Search Engines, and what doesn’t.
Several examples of these include:
Title Tags: Title tags are what appear when users search on the Google Search Engine. They are essentially what the user first come across once they perform a search. A good guideline is that title tags should not exceed 65 characters. There cannot be duplicate title tags across your website.
Heading Tags: Heading tags are in the form of <h1>,<h2> and so forth. They in the form of HTML codes. Each page should only have one <h1> tag and they can have as many other heading tags. However, one key thing to note is that the heading tags should be arranged in a neat manner, such as transitioned from <h1> to <h2>, and not from <h1> to <h3>. You should never rely on heading tags to adjust the font size of the text. Google reads heading tags to semantically understand the content of a web page.
Page Speed: As recently announced in 2018, Google looks at page speed as a crucial ranking factor when it comes to ranking a web page. Ensure that your web page is able to load quickly by checking out how at Google Pagespeed Insights.
Latent Semantic Indexing: The content on your web page should include many synonyms of the keyword they would like to rank for. For example, “Singapore SEO” and “SEO Services Singapore” are synonyms, and they mean nearly the same thing. The users’ search intent behind searching for the keywords are the same.
Optimizing for search intent: It is extremely important to understand that you should be writing content based on a user’s search intent. The Google Search Engine algorithms are designed to rank pages which match a user’s search intent. Therefore, always try to understand the reason behind a person’s Google search before crafting out relevant content.
An SEO Expert walks the talk by ranking their own pages
Many SEO Experts claim that they are good at SEO. You should ask them to show you results for their own pages. If they are unable to rank their own pages for competitive keywords, what makes you think they can do it for you?
For instance, Ruan Marinho from Develomark is able to rank his own agency’s website. He currently ranks #1 for competitive terms like New York SEO. Besides that, he also ranks on the first page for “Ubersuggest”.
An SEO Expert like XESIV Digital should be able to use keyword research tools such as Ahrefs, Google Keyword Planner and SEMRush.
Keyword research is extremely important in order to ensure the success of SEO campaigns.
You can easily do that by ensuring that there are high search volumes for the keywords that businesses are targetting. For instance, “custom t-shirt
An SEO Expert has deep understanding of On Page SEO and Off Page SEO
On Page and Off Page are two very critical components of SEO.
It is crucial for you to understand these two terms to rank on Google.
On Page SEO refers to anything within the control of your websites, such as content writing, internal linking structure, URL structure, title tags, heading tags and secured socket layer certificate.
Off Page SEO refers to anything outside the control of your websites, such as backlinks, social signals, press releases and reputation management.
SEO Consultants should gear towards helping their clients build top quality content on their web pages before moving towards Off Page SEO components.
An SEO expert knows the difference between Black Hat and White Hat SEO
Black Hat SEO is often frowned upon because it is unethical. Many SEO Consultants employ this technique to help bring results for their clients. However, if discovered by Google, it could result in serious consequences. In some cases, Google may even take down the website from the Search Engine Results Pages.
Some examples of black hat SEO include buying high authority domain backlinks and using invisible text to include keywords into your web page.
White Hat SEO is the natural means of performing SEO. They are ethical and abide by Google’s Search Engine guidelines.
An ethical digital marketing agency like www.jumadigital.com.au performs White Hat SEO for their clients. This ensures a long term growth strategy for clients.
An SEO Expert should be confident in digital marketing
An SEO Expert should have a strong grasp of digital marketing. After all, SEO is only one component of digital marketing.
If used well with other tactics such as Facebook Advertising to re-target consumers, SEO is an extremely strong and powerful tool to market to consumers.
An SEO Expert explains 3 biggest issues you may face with incompetency
Lack Of Results
If the SEO Consultant you work with is incompetent and does not deliver you any results, you will see your rankings on Google remain stagnant.
Many consultants in Singapore claim that they are an expert in the field of SEO, but when you ask them to show rankings of their own, they can’t show any.
How can someone be an expert in something and yet have nothing to show for? In these scenarios, chances are, they are incompetent and are unable to deliver you results.
No Communication And Updates
SEO Specialists should always remain in constant communication with their clients. After all, we’ve been engaged as professionals to run SEO campaigns for our clients.
Several past clients who have decided to work with us mentioned that they chose to do a switch from a previous SEO agency due to a lack of reporting and updates.
In some cases, the clients didn’t even hear from their SEO Consultant for 3 months! No updates and no communication was made in an effort to update the clients on their results.
Poor Conversion Rates
There are times when SEO Consultants are able to deliver results and rank them on the first page of Google. Following that, the website traffic grew.
Unfortunately, despite the growth in website traffic, the conversions rate remain the same.
This is usually due to a poor design in User Interface and User Experience, resulting in a lack of conversions.
Competent SEO Consultants will work together with an experienced User Experience Specialist to ensure that clients will convert on the web page.
An SEO Expert Explains The 3 Biggest Reasons Why You Should Outsource Your SEO
Economies Of Scale
By engaging an SEO expert as a service provider, you no longer have to keep tabs on hiring an in-house SEO Specialist and pay them a salary each month.
It’s not cheap to hire staffs in Singapore, especially an experienced SEO marketer.
By engaging a marketing agency or an SEO Consultant to work on your projects, you will save yourself thousands of dollars, while being able to leverage on the expertise of a professional SEO agency.
Let’s make a comparison.
Hiring a staff usually costs between $3000 to $6000 monthly, depending on their experience and competence.
Working with an SEO agency usually costs between $1000 to $3000 monthly, depending on the scope of the project.
Wouldn’t you agree that it’s cheaper to engage an SEO agency to manage your projects?
Higher Return On Investment
As a result of lower costs, you’ll be able to obtain a higher return on investment.
Take for instance, your investment in a SEO project is merely $1000, but you’re able to obtain $5000 in return on investment due to a surge in website traffic conversions. Your return on investment is effectively $4000.
On the other hand, your investment in hiring an in-house SEO Specialist is $3000, but you’re able to obtain only $5000 in return on investments with growth in website traffic. Your return on investment is only $2000.
Wouldn’t you agree that hiring an SEO Agency scales better as compared to hiring an in-house SEO Specialist?
An SEO Expert Explains His SEO Methodologies
Tested And Proven SEO Strategy
As a professional SEO Agency, we walk the talk and are ranked #3 for the keyword “Singapore SEO Expert”. Don’t believe me?
Go ahead, type in the keyword in Google and you’ll find us as the 3rd result on Google.
Ethical White Hat SEO Agency
At Swift Turn Marketing, we only perform White Hat SEO strategies. White Hat SEO refers to sustainable, content building strategies that allow for your web page to rank on the first page of Google.
Other SEO experts may use unscrupulous methods and aggressive tactics such as Black Hat SEO, link building through Private Blog Networks to deliver results.
These are usually unsustainable and there is a possibility that your web page will never appear on the Google Search Engine anymore as a result of using Black Hat SEO.
Thus, it is highly recommended that you work together with your SEO Consultant to know what you’re getting yourself into.
Monthly Reporting And Updates
Our SEO Campaign Managers actively keep in touch with our clients. This ensures that there is a two-way communication, and our clients are kept in the loop.
The reporting and updates includes the following:
1. A keyword ranking report
2. SEO processes and work flow that we have done with your site
3. Competitors’ analysis
An SEO Expert Or A Freelancer From Overseas, which is better?
In order to answer that question, you have to ask yourself this.
Are you looking for results, or are you looking for a cheaper price?
If your answer is a cheaper price, but you’re okay if the results are sub-optimal, then you’re likely better off engaging a SEO Freelancer from overseas.
On the other hand, if you want results, you’re likely better off working with an SEO agency that has the full suite of resources to execute your SEO campaigns.
SEO Agencies work in a team full of SEO Experts and this allows for them to exchange ideas and come up with strategies that allow your website to be fully optimized for rankings on Google.
Delivery Of Results
Have you ever wondered why it’s cheaper to outsource to SEO freelancers from overseas countries?
Professional SEO agencies understand that in order to execute quality campaigns, a certain amount of budget is required.
These budgets could be used to obtain quality press releases, guest posting and even professionally written articles.
They are all essential elements in order for your website to be ranked higher on Google.
With a lower budget, the quality of these items MAY be lower as well.
Have you ever communicated with someone on the phone from India, Thailand, Vietnam or Malaysia before?
Do you ever feel like you’ve difficulties trying to understand what they’re articulating due to their thick accent?
Note this, I have nothing against all these people from these countries.
At times, I have such a difficult time trying to understand them when I’m trying to speak with them over the phone.
On the other hand, if you were to work with me, a born and bred Singaporean, we can speak freely in our own comfortable ways of a true blue Singaporean.
So tell me this, which would you prefer?
A Singaporean that connects well with you, or someone from other countries that you may have difficulties communicating with?
When choosing an SEO agency in Singapore, you should always find someone trustworthy. You can check the credentials of the SEO expert, such as clients’ testimonials, website rankings, and company background.
This will reduce disappointment and having to switch to another SEO agency when the consultant you hire is unable to bring you any results.
Jim Ng – The SEO Expert in Singapore
The founder of Swift Turn Marketing, Jim Ng has ranked for several keywords on the #1 position of Google Search Engine Results Pages.
We have also ranked for the following keywords:
|Keyword||Search Volume Monthly||Position On Google|
|SEO Johor Bahru||40||6|
|SEO Packages Singapore||170||4|
|SEO Firm Singapore||110||31|
|SEO Services Singapore||3,600||32|
|SEO Services Pricing Singapore||720||27|
|Local SEO Singapore||140||26|
and this is just the beginning of fewer than 2 months of work. We can assure you we will be ranked #1 for all these terms on the Google Search Engine results pages shortly.
Contact the SEO Expert in Singapore now!
Let Jim Ng help you with your digital marketing campaigns. Contact Jim now! Call us at 9231 3757